Currently employed as a Digital Media Designer at frog design, in Austin, Texas. I joined frog in April 2004.
Much of my current work with frog is focused on User Experience, both visual and interaction design, in projects that span Web, Mobile Applications, Embedded Device UI, and Software. Although much of my work at frog design is confidential, therefore not shown here, a few samples are included along with past work from my very eclectic career portfolio.
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Prior to frog, design roles at both marketing and web design firms included work on traditional print media projects, illustration, logo and identity design, multimedia marketing pieces, interactive and online experiences for clients from Fortune 500 companies across multiple industries; to startups, local business owners, musicians and record labels.
CONTACT
erin@erinjacobs.com
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On LinkedIn
RedsE27: posters and illustration
Artworx, a flickr set
LINKS
Wire Recording
Brandon Edwards
the43c: Desmond Connolly
Policarpo Wood
Ex-Robot: Paul Devay
Joseph Basnight
Kalani Kordus
Naughty Secretary Club: Jennifer Perkins
Tahiti Blue Interactive
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| Jump Music, Alltel Wireless Desktop Software Interaction and Visual Design In addition to their recent mobile software offering, Celltop, Alltel Wireless came to frog with the desire to create a desktop software application that would enable users to easily move music files to their wireless handsets. I worked with a very small team to design the UI framework and user interactions, visual look and feel, and provided support during development through high-level functional and visual specifications as well as creation of graphical assets. Read the Alltel Jump Music case study at frogdesign.com |
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| Celltop, Alltel Wireless Mobile Application Interaction and Visual Design For the better part of 2006 at frog, I worked as part of a team of design analysts, usability experts, visual designers, technologists and developers to concept, design, prototype, roadmap, and finally develop a software application for mobile devices that would be considered a new mobile platform that enabled users with the click of a button to easily access valuable real-time personalized content from the native OS and OTA rss data feeds. While I performed multiple roles, my primary task was to create a visual design system of engaging, on-brand UI screens and controls and styles that provided for maximum usability, and consistency across multiple types of content and tasks. The end result provided for a rich, yet minimal UI focused on easy access, personalization, and performance for the user. Read the Alltel Celltop case study at frogdesign.com |
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| Discount DVD Online Storefront Online Storefront Concept Design Visual Design In hopes of securing corporate and media partnerships, the client needed compelling visuals to demonstrate the strength of their concept for an online storefront offering discounted white labeled DVD movies. Among many strong designs, this concept made it to the final round of design. |
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| Naughty Secretary Club Identity and E-Commerce Website Lead Design and Information Architecture (Freelance) Naughty Secretary Club had quickly grown from a part-time handmade jewelry business to a full-time online craft boutique. After creating a new logo and brand look, the current site was outlined and then architecture for the new site established. NSC needed to cleanly, clearly present the many categories of merchandise offered while maintaining an easy to use, easy to purchase experience. The new site presents a much more professional Naughty Secretary Club with clear organization and visibility of product categories into easy to navigate dhtml menus, while the visual design preserves its fun crafty-chic and vintage flavor especially on the home page but also throughout the site through the navigation design and color palette. The site went live August 2004 and was just recently retired. |
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| Accounting Software Concept Exploration Desktop Software Concepting, Interaction and Visual Design A major provider of both online and desktop accounting and financial software applications was interested in seeing what ideas might come from a forward thinking visual and interaction update of their current small business accounting software which while tried and true to their core users, had become dated and not easily scalable. Among the many interesting concepts generated by the team, one of the client favorites was this concept inspired by the london tubemap. The four major areas of the application are displayed horizontally and the corresponding tasks, the stops, are clearly mapped across each area, branching out in the proper workflow order. Workflow intersections with other areas of the app are clearly displayed. The tube map served as the dashboard for the application collapsing to sidebar tabs for the detail views of each main area. |
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| Wavenexus Identity and Online Presence Art Direction, Copywriting and Lead Design WaveNexus, a Colin Medical company, came to Oak Sanderson with a need for an effective web presence to lead their corporate launch. The company's mission of prevention and wellness for cardiovascular health is communicated successfully through the use of impactful lifestyle imagery and a bright color palette. |
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| Domestic Diva Bridal Shower Save the Date, Invitation, and Favor Cookbook Illustration and Design (Freelance) These three pieces were created for a bridal shower, the theme being Domestic Diva. Images of a retro 50s diva were used in each piece along with kitschy illustrations of entertaining, serving and just day to day diva-ing. The first piece was a two-sided postcard to invitees to save the date. The second was a bi-fold invitation that was mailed in an envelope. The final piece was a multi-page recipe card book featuring recipes that contributed by friends and family, bound with a ring and embellished with a measuring teaspoon. All of the artwork was created digitally in Adobe Illustrator, and printed four-color offset. |
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| Umlauf Sculpture Garden and Museum Austin Accessibility Internet Rally Website Project Visual and Interaction Design, Production As a member of the frog design team for the Austin Accessibility Internet Rally (AIR Austin), I worked closely with our client and the team to create a visual design that was both engaging and accessible, and communicated the essence of the Umlauf Garden: a peaceful and natural garden backdrop for the permanent collection of sculpture by Charles Umlauf as well as other great works by artists featured in the gallery exhibitions. Our team participated in the one-day rally: creating graphics, entering the site copy and content in xml, and writing accessible code so that the site contents may be viewed by users of all abilities. We created over 75 pages for the site including detail pages for each piece of sculpture featured in the garden, an interactive 360 view flash tour and included Spanish translation for some of the key pages. Our team won first place in the competition. |
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| 2003 Retail Merchandising, AMD Marketing/Merchandising Collateral Visual Design, Layout and Production AMD, Advanced Micro Devices, seized the rare opportunity to promote its processor line directly to consumers by creating collateral to be distributed in retail stores such as Best Buy and Circuit City. The final campaign consisted of three tri-fold brochures, a tear-pad, an online microsite and a multimedia demo. The tri-fold brochures shown each focus on a different message: an introduction to AMD, AMD's desktop processors, and its mobile products. |
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| Think Green, Office Depot Event Support and Training Promotion Collateral Art Direction, Lead Design and Copywriting Encourage your customers to recycle their ink and toner cartridges and everyone wins! This key message was communicated successfully to Call Center associates through a strong and catchy concept, think GREEN, and conveyed visually through bold imagery on pieces such as flyers, banners and promo items such as coasters. The OEM client reused this promotion and similar materials at a second event for another successful promotion. |
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| theLauraGrafsite.com Web Design Visual and Interaction Design, Production Upon going solo from her previous band, Laura Graf needed a small site for interested listeners, bookers, and record labels to read a little bit about her, listen to some of her music, and find out when she is playing around Austin. This site is just four pages, but it's elegant design and simple presentation let visitors find what they came for and get a glimpse of Laura's personality in the imagery used. |
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| Oak Sanderson Online Presence Lead Design, IA and Art Direction After a quick temporary redesign, Oak Sanderson needed to redesign and redefine themselves. As the list of interactive and marketing solutions that Oak Sanderson had to offer grew as well as the business itself, the look of the website needed to reflect that growth and maturation of style and skill. The subdued greys of the content areas combined with bold photography, give the site a much more sophisticated feel both visually and with the addition of more dynamic elements the site add to the interactive experience. The site went live in August of 2002 and has since been modified from the original design. |
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| Ink and Toner Cartridge Packaging, Nukote Packaging Design Visual Design, Mockup Production Dated design and low visibility on store shelves called for a new look at current and future ink and toner packaging designs. Bold use of branding colors and elements makes these packaging designs stand out. Smart design makes it easier to find the model needed, a color coding system for ink-jet refills quickly identifies the printer OEM for quick navigation among the shelves. |
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| CyberSmart Expo, Advanced Micro Devices Event Concept and Collateral Lead Design and Art Direction AMD needed on-brand, visually engaging and informational print materials to promote and support their series of CyberSmart Expos and especially to make the most of the opportunity of reaching up to 275 associates a week. The challenge to interest, engage, and inform these Retail Sales associates within the constraints of quick 20-25 minute training sessions was overcome by an impactful event theme, bold signage including posters, banners and floor mats, and engaging and informative collateral pieces. |
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| EasyPlanner, Emerson Process Management Online Corporate Event Planning Application Visual Design One of my first forays into the world of application UI design, Easyplanner was an internal corporate event planning web app created for our clients at Emerson Process Management to create and manage their multitude of corporate training and promotional events. |
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| PeopleSoft CRM 3D Direct Mail Marketing Art Direction and Design PeopleSoft wanted to open mid-market prospect doors that were previously closed to their sales teams to create awareness and sales for the Enterprise CRM solution. As part of the creative team at Oak Sanderson, I helped to develop a door opener campaign leveraging the clients current advertising that included multi-step, personalized 3-D mailings that included premium gifts, database-driven, personalized prospect response websites, and real-time reporting online allowed the client to track responses and success rates. The campaign was a success, motivating hard-to-reach prospects to respond and accept a meeting. |
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| Central Texas Direct Marketing Association Online Presence Visual Design The Central Texas Direct Marketing Association was looking for a quick solution to set themselves apart from the other chapter sites with a true texas feel and wrangle up some new members. In a team effort, CTDMA shows its colors with an interesting and informational site. |
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| Forgent (formerly VTEL) Web Presence Lead Design and Production Assistance In the phase 2 redesign for the VTEL Corporation, which later became Forgent, the client was looking for a sleek tech-modern feel that complimented their new collateral, to achieve this I designed a layout with a non standard vertical navigation bar down the middle of the layout. The addition of dhtml menus and photo animations helped set Forgent apart from the pack. |
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| Austin Ventures Web Presence Visual Exploration Visual Design As part of a business development effort, a variety of visual studies were created for a redesign of the current Austin Ventures online presence. A strong monochromatic palette based on the brand blue serves as the base for an open layout that uses minimal graphic elements and showcases Austin photography to focus on the company message and its strong presence in the Austin business community. |
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| Editorial Illustration Concepts Mixed Media Collage Paper Collage, Acrylic, Watercolor, Ink, Photocopy These mixed media collage illustrations represent a series of conceptual editorial illustration projects: a cover for Illustrated Cat Magazine, a carnival freak show poster featuring the Two Headed Bat Dog, and an editorial illustration of Jerry Garcia following his death. |
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| VTEL Online Presence Redesign Lead Visual Design and Information Architecture Company restructuring and reorganization led to a major online update for VTEL's online presence both in visual look and feel and content presentation regarding a new division between products and services and updated offerings. A landing page featuring a bold palette based on the brand red, angles and graphical patterns, and bold duotoned tech images communicated VTEL's new modern image and clearly distinguished the new divisions between products and solutions. The site was live until the company again reinvented themselves as Forgent Corporation. |
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