Marketing, Advertising, Event Support, Logo Design... and more

The following are just a few examples of the almost 300 print projects I have produced in the last 3 years. As you will see, there are a wide variety of looks, types of pieces, and concepts; but there is one key element in all of them-a message. Something I believe in strongly is that while layout, color, and photography is important; if the message is lost than even the most visually beautiful piece has failed. Strong conceptual skills, good copywriting, and an interesting visual layout are what makes a good print piece whether it's a catalog page, a direct mail campaign, or a shelf card.

Event Support and Training Promotions: AMD Cybersmart Expo

AMD needed on-brand, visually engaging and informational print materials to promote and support their series of CyberSmart Expos and especially to make the most of the opportunity of reaching up to 275 associates a week. The challenge to interest, engage, and inform these Retail Sales associates within the constraints of quick 20-25 minute training sessions was overcome by an impactful event theme, bold signage including posters, banners and floor mats, and engaging and informative collateral pieces.

Event Support and Training Promotion: Office Depot Call Center Recycling Promo Launch

Encourage your customers to recycle their ink and toner cartridges and everyone wins! This key message was communicated successfully to Call Center associates through a strong and catchy concept, think GREEN, and conveyed visually through bold imagery on pieces such as flyers, banners and promo items such as coasters. The OEM client reused this promotion and similar materials at a second event for another successful promotion.

3D Direct Mail Marketing: PeopleSoft CRM for the Enterprise

PeopleSoft wanted to open mid-market prospect doors that were previously closed to their sales teams to create awareness and sales for the Enterprise CRM solution. The creative team developed a door opener campaign that included multi-step, personalized 3-D mailings that included premium gifts; database-driven, personalized prospect response websites; and real-time reporting online allowed the client to track responses and success rates. This campaign made use of their current advertising style throughout the campaign pieces from the mailing box labels, brochures, personalized survey site and the final premium delivery box. The campaign was a success, motivating hard-to-reach prospects to respond and accept a meeting.

Merchandising: 2003 AMD Retail Merchandising Campaign

AMD seized the rare opportunity to promote its processor line directly to consumers by creating collateral to be distributed in retail stores such as Best Buy and Circuit City. The final campaign consisted of three tri-fold brochures, a tear-pad, an online microsite and a multimedia demo. The tri-fold brochures shown each focus on a different meesage: an introduction to AMD, AMD's desktop processors, and its mobile products.

Merchandising: Ink and Toner Cartridge Packaging

Dated design and low visibility on store shelves called for a new look at current and future ink and toner packaging designs. Bold use of branding colors and elements makes these packaging designs stand out. Smart design makes it easier to find the model needed, a color coding system for ink-jet refills quickly identifies the printer OEM for quick navigation among the shelves.

3D Direct Mail Marketing: A Toast to PeopleSoft HRMS

A holiday-time direct mail campaign promoting PeopleSoft HRMS solutions incorporated the spirit of the season with a Toast theme and a festive premium. The clean, sophisticated design is consistent across the campaign pieces and the Toast concept is embellished with "Toasting Tips" added in the sidebar. The front-end premium of a silver plated corkscrew was well-received, however not many were persuaded to take a meeting to receive a bottle of California wine.

Logo Design: Tree2000

This logo was designed for the Treefolk's event Tree2000 in which the local non-profit aspired to plant 2000 trees in one day.

Logo Design: After 5 Dentistry

This logo was designed for a fictional after-hours dentist office. As the office would probably be frequented by 9 to 5 professionals, the concept of happy hour proved to be a successful one and spawned the toothbrush martini.