Web Presence, Web-based Applications, E-Newsletters, Interactive Marketing, Personal Promotion, Online Boutique...
Interactive Design encompasses many forms, technologies, functions, and experiences.
In designing these different interfaces, one thing should always remain the primary focus: user experience.
Naughty Secretary Club had
quickly grown from a part-time handmade jewelry business to a full-time
online craft boutique. After creating a new logo and brand look,
the current site was outlined and then architecture for the new
site established. NSC needed to cleanly, clearly present the many
categories of merchandise offered while maintaining an easy to use, easy to purchase experience. The new site presents a much more professional Naughty Secretary
Club with clear organization and visibility of product categories into easy to navigate dhtml menus, while the visual design preserves its fun crafty-chic and vintage flavor especially on the home page but also throughout the site through the navigation design and color palette. The site went live August 2004.
www.oaksanderson.com
:: lead design+art direction
After a quick temporary redesign,
Oak Sanderson needed to redesign and redefine themselves. As the
list of interactive and marketing solutions that Oak Sanderson had
to offer grew as well as the business itself, the look of the website
needed to reflect that growth and maturation of style and skill.
The subdued greys of the content areas combined with bold photography,
give the site a much more sophisticated feel both visually and with
the addition of more dynamic elements the site add to the interactive
experience. The site went live in August of 2002 and has since been modified from the original design.
Upon going solo from her previous band, Laura Graf needed a small site for interested listeners, bookers, and record labels to read a little bit about her, listen to some of her music, and find out when she is playing around Austin. This site is just four pages, but it's elegant design and simple presentation let visitors find what they came for and get a glimpse of Laura's personality in the imagery used.
www.wavenexus.com ::concept+lead
design
WaveNexus, a Colin Medical
company, needed an effective web presence to lead their corporate
launch. The company's mission of prevention and wellness for cardiovascular
health is communicated successfully through the use of impactful
lifestyle imagery and a bright color palette. The site is no longer
live, but is now hosted on oaksanderson.com.
www.forgent.com :: lead
design+production assistance
In the phase 2 redesign for
the VTEL Corporation, which later became Forgent, the client was
looking for a sleek tech-modern feel that complimented their new
collateral, to achieve this I designed a layout with a non standard
vertical navigation bar down the middle of the layout. The addition
of dhtml menus and photo animations helped set Forgent apart from
the pack. The site was live for six months.
www.erinjacobs.com v.1 ::solodesign+production
The original erinjacobs.com
was a true learning experience. Not only did I learn how to design
for the web and produce a web site, I also learned site architecture
and usability, which was all new to me at the time. I also learned
some basic javascripts to add some bells and whistles to my first
online portfolio.
www.ctdma.org
::design collaboration
The Central Texas Direct
Marketing Association was looking for a quick solution to set themselves
apart from the other chapter sites with a true texas feel and wrangle
up some new members. In a team effort, CTDMA shows its colors with
an interesting and informational site. The site has since been modified but the original look is still evident.
